--  MAX is the short version of MAXX, when used with one column only
DEFINE
    MEASURE Sales[MAX Net Price 1] = MAX ( Sales[Net Price] )
    MEASURE Sales[MAX Net Price 2] = MAXX ( Sales, Sales[Net Price] )
    MEASURE Sales[MAX Line Amount] = 
        MAXX ( Sales, Sales[Quantity] * Sales[Net Price] )
EVALUATE
SUMMARIZECOLUMNS (
    'Product'[Color],
    "MAX Net Price 1", [MAX Net Price 1],
    "MAX Net Price 2", [MAX Net Price 2],
    "MAX Line Amount", [MAX Line Amount]
)

--  MAXX is needed to iterate the content of a variable,
--  indeed MAX works only with columns in the model
DEFINE
    MEASURE Sales[Sales Amount] =
        SUMX ( Sales, Sales[Quantity] * Sales[Net Price] )
    MEASURE Sales[MAX Monthly Sales] =
        VAR MonthlySales =
            ADDCOLUMNS (
                DISTINCT ( 'Date'[Calendar Year Month] ),
                "@MonthlySales", [Sales Amount]
            )
        VAR FilteredSales =
            FILTER ( MonthlySales, [@MonthlySales] > 10000 )
        VAR Result =
            -- Iterator required to aggregate the @MonthlySales column        
            MAXX ( FilteredSales, [@MonthlySales] )
        RETURN
            Result
EVALUATE
SUMMARIZECOLUMNS ( 
    'Product'[Color], 
    "MAX Monthly Sales", [MAX Monthly Sales] 
)